BUEX
A Global Alliance for the Future of the Outdoors
“Together,We Shape the Future of the Outdoors.”
We are working to build a healthier and more sustainable outdoor industry ecosystem.
At BUEX, we believe that the outdoors is more than just a lifestyle — it is a powerful bond that connects people to nature and to each other.
About Us
Our goal is to create an alliance platform built on collaboration, trust, and shared values.By bringing together brands, campgrounds, clubs, and publishers, we aim to break down information barriers, foster genuine interaction, and promote resource sharing and deep cooperation — helping every member of the industry chain achieve long-term growth.
Bringing brands closer to real users through immersive offline engagement.
We help brands embed themselves into real outdoor scenarios like campgrounds and clubs to gather valuable user feedback and usage insights. This direct connection helps optimize products and sharpen brand messaging. Through strategic partnerships with publishers and outdoor communities, we also expand their content reach and build stronger sales networks.
Curate great content by combining premium products, real users, and authentic reach.
Through the alliance, publishers gain access to high-quality outdoor products, authentic user scenarios, and traffic support. By bridging brands and real outdoor audiences, publishers can create more compelling and credible content — increasing audience engagement, building brand trust, and driving stable traffic growth rooted in real value.
Empowering clubs to connect deeper with their members and expand their influence.
As the closest link between brands and outdoor users, clubs play a key role in shaping the outdoor experience. Through the alliance, clubs gain early access to new products, event collaboration opportunities, and exclusive benefits for their members. This not only strengthens community loyalty but also unlocks new growth potential and revenue possibilities.
Provide new channels and resources to support campgrounds in exploring innovative growth models.
Campgrounds are essential touchpoints where nature, users, and brands converge. Through the BUEX alliance, camps gain access to a broader network of brand resources, exposure channels, and collaborative opportunities. These connections help unlock new revenue streams, attract more visitors, and support infrastructure upgrades — ultimately enabling sustainable development and long-term growth.
Our Mission & OUR VISION
We’re not just building connections — we’re building a movement.BUEX exists to unite the outdoor industry under one powerful vision: to break barriers, ignite authentic collaboration, and empower every brand, camp, club, and publisher to grow stronger — together. This is our mission: to lead the transformation toward a healthier, more sustainable, and truly connected outdoor world.
We believe the outdoors is more than a market — it’s a movement that connects people, purpose, and planet.At BUEX, we envision an industry where every voice is heard, every innovation is nurtured, and every member thrives through shared growth. Join us in shaping a future where the outdoor industry no longer competes in isolation — but rises, together, as a unified force for change.